What is Friendly Fraud?

Friendly Fraud Prevent is committed to keeping you as informed as possible when it comes to friendly fraud prevention, deterrence, and reduction of chargebacks.

Wikipedia states that friendly fraud, also known as friendly fraud chargeback or cyber shoplifting, is a credit card industry term used to describe a consumer who makes an Internet purchase with his/her own credit card and then issues a chargeback through his/her card provider after receiving the goods or services. When a chargeback occurs, the merchant will always be responsible, regardless of what they did to verify the transaction. The challenge with friendly fraud is that there is no way to verify the authenticity of the transaction, which is in fact legitimate, because the consumer is the one that is not legitimate.